Celebrating with carrots!

Bejo will celebrate 30 years as a pioneer in the organic seed sector in 2026. This milestone emphasises the company’s long-term vision and ongoing commitment to organic farming.

We enjoyed a glass of festive, fresh and tasty carrot-based mimosa with Daniëlle Bruin, Food & Value Chain Manager, and Annika Ruijter from Marketing & Communication at the recent edition of Fruit Logistica in Berlin in February 2026. They briefed us on the latest innovations and how Bejo aims to inspire by launching new product concepts and promising new varieties, developed to meet the demands of the current and future markets.

Today’s critical consumers like to be surprised and are always looking for something new in the kitchen. Interest in healthy, sustainable foods is still growing along with the demand for convenience.

A departure from tradition is Bejo’s Red Power, a new red pointed cabbage that brings a surprising twist with its amazing distinctive colour and crunchiness. A great way to encourage people to experiment with healthy options! This was just one of the innovations on show at the Bejo stand at Fruit Logistica.

Bejo has been a regular client of AgroLingua for many years and it was a great pleasure to meet Daniëlle and Annika in person and raise a glass to a flourishing future!

With our deep expertise of the industry, we understand the challenges facing the fresh fruit and vegetable sector. Discover how a strategic LSP partnership with AgroLingua can help boost business success.

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